글

스티브 잡스에만 열광하는 현실 안타깝다 - 『거의 모든 IT의 역사』 정지훈

이미지
IT에 관심이 있는 사람이라면, 정지훈이라는 이름을 들었을 때 가수 ‘비’보다 그를 먼저 떠올릴 것이다. IT 전문가로 강연, 저술 등 누구보다 바쁘게 활동하고 있는 정지훈 관동의대 IT 융합 연구소장 말이다. 트위터를 한다면, 그의 아이디( @hiconcep )가 친숙할지도 모르겠다. 밤낮 가리지 않고, IT 산업 전반에 관한 좋은 정보가 그의 트윗을 통해 공유되고 있다. 28년 차 프로그래머이자, 여러 기업에서 전략자문가로 활동하고 있는 저자는 여러 매체에서 통섭적 지식인으로 선정된 바 있다. 그는 이런 자신을 ‘미래 칼럼니스트’ ‘미래 디자이너’라고 소개한다. 사람들의 역사가 IT의 역사다 전작  『제4의 불』 도 그렇고 이번 책  『거의 모든 IT의 역사』 에서도 ‘사람’에 주목한다. “최근 부상하는 혁신기업들을 살펴보면, 혁신은 자본 수단을 소유한다고 이뤄내는 것이 아니더라. 그보다는 창의적인 아이디어. 열정 등이 만들어내는 것이 훨씬 크다. 그런데 우리는 아직도 혁신을 제조업적인 패러다임으로 생각하고 있다. 접근 방법이 잘못되었다고 생각했다. 사람들이 어떤 생각을 하고, 사회 환경이 어떻게 바뀌고 있는지가 생산수단을 소유하는 것보다 중요하다. 그래서 한 사람의 일대기가 아니라, IT 변화의 흐름을 전체적으로 조망해 볼 수 있는 역사서를 쓰고 싶었다.” 핵심 인재들이 지나간 행로를 보고 있으면, 혁신적인 변화를 이끌어내는 것은 결국 사람이라는 걸 알 수 있다. 이런 내부 사정을 모르고, 어떤 회사가 얼마나 벌고 있고 그 회사에 어떤 서비스가 매각되었다는 정도의 단편적인 지식만으로 모든 것을 이해하려는 시각은 과거 제조업 중심의 사고방식에서나 통하는 이야기다. (p.30) 운영하고 있는 블로그 제목도 ‘하이컨셉, 하이터치’다. 이 역시 기술보다 사람을 강조하는 맥락이다. “다니엘 핑크의  『 A Whole New Mind』 라는 책, 한국에는  『새로운 미래가 온다』 라고 번역된...

Landing Page Best Practices: the definitive guide (with infographics)

이미지
We (at  Visual Website Optimizer ) are starting a series on the blog where the experts in  A/B testing , landing pages, conversion rate optimization will share everything they know about how to increase sales and conversions online. If you know someone whom I can interview or want to contribute a guest post yourself, please shoot me an email at  paras@wingify.com . The first interview in this series is by Oli Gardner ( @unbounce  on Twitter), who is a Co-founder of Unbounce.com – the DIY Landing Page Platform. He created the Unbounce conversion blog  to discuss a variety of marketing subjects such as landing pages , conversion centered design, social media conversion and ethical lead capture for business. Editor’s Note : this interview is all about landing page best practices. Previously on this blog, I had analyzed 50+ landing pages and came up with some practical landing page optimization tips . After reading the interview, you may want to  check out the ...

Mapping Our Friendships Over Time and Space: The Future of Social Network Analysis

이미지
What new things could we discover if social network analysis took  time and space  into account, in addition to the raw connections between people? In most cases, social network analysis today is limited to discovering friend connections, community leaders and outlines, influential people and personal friend recommendations - in a static or snap-shot kind of way. If new factors could be taken into consideration, specifically changes over time and space, then social network analysis could discover things like emergence or decay of leadership, changes in trust over time, migration and mobility within particular communities online. That's very valuable information that the social web has barely begun to tackle capturing. That's the topic of discussion in a new paper by  Shashi Shekhar  and research assistant Dev Oliver, spatial data scientists at the University of Minnesota, titled  Computational Modeling of Spatio-temporal Social Networks: A Time-Aggregated Graph ...

Why You Learn More Effectively by Writing Than Typing

이미지
The act of writing helps you clarify your thoughts, remember things better, and reach your goals  more surely . Here's a look at the science and psychology behind writing, and why the pen may be mightier than the keyboard. Photo by sun dazed . Many productivity experts and writers have long espoused the power of writing things down (in fact, paper is our  many of our favorite to-do list manager  and we're a little fanatical about our favorite pens ). Why Writing Works Patrick E. McLean's  defense of writing longhand  is a poetic dissertation on the subject; words can rush out in their raw, feral state when the pen is your tool. Technology, meanwhile, can be too distracting and distancing. Maybe you're on the other side of the fence, though, and think all this just a lot of pure romanticism: People may feel more comfortable and productive with pen and paper because that's what they've used most of their lives (and what we as a species have used for centuries), b...

Cracking the Facebook Code

이미지
    How does the social media giant decide who and what to put in your feed? Tom Weber conducts a one-month experiment to break the algorithm, discovering 10 of Facebook's biggest secrets. The more digital our daily lives become, the more perplexing the questions seem. Will the growth of social media destroy our notions of privacy? Is democracy helped or harmed by the cacophony of opinions online? And perhaps most confounding: Why does that guy I barely know from the 10th grade keep showing up in my Facebook feed? If you've ever spent time on Facebook, you've probably pondered that last one. The social-networking giant promises to keep us connected with our friends in exchange for pumping a steady diet of advertising at us—but the algorithms Facebook uses to decide what news to pass along can seem capricious or altogether impenetrable.                                       ...